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Welcome Mainstreet
Business Development Specialist, Matthew D. Galluzzo
The Hazelwood
Mainstreet Taskforce is pleased to announce it's new Mainstreet Business
Development Specialist, Matthew D. Galluzzo. Galluzzo will be responsible for
recruiting new businesses to Second Avenue; securing long-term financial
resources for the Mainstreet effort; and supporting the activities of the
Economic Restructuring and Promotions Committees. Matthew Galluzzo currently
is enrolled as a Community Organizing and Social Administration (COSA)
student within the University of Pittsburgh Masters of Social Work program.
He graduated from Thomas More College in 2001 with a BA in English, and
recently left a position as Therapeutic Staff Support (TSS) with a local
wraparound agency. He has served in the field of community organization
domestically and internationally, notably as a campaign organizer for workers
rights in Cincinnati, Ohio, and as a social researcher in the Colonia Anapora
neighborhood of Cuidad Juarez, Mexico. Galluzzo and his spouse recently
purchased their first home in the Squirrel Hill neighborhood of Pittsburgh,
Pennsylvania.
About Hazelwood Main Street
Hazelwood’s Main
Street designation was awarded by the City of Pittsburgh in the fall of 2001.
It is one of several "Main Street" programs in Pittsburgh, and more
than 1,600 nationwide. The Main Street approach is organized around four
points: Organization, Design, Promotion, and Economic Restructuring.
Hazelwood Main Street brings together local businesses, residents,
neighborhood organizations and corporate sponsors to revitalize the Second
Avenue business district and strengthen the entire community. The commercial
district includes more than 47 businesses and serves thousands of residents,
workers and commuters.
Our Goals
- Serve the needs of the area's
residents, businesses, commuters and visitors
- Raise the profile of the
commercial district
- Increase merchant
participation in the Main Street organization, including established and
new businesses
- Provide merchants with
technical assistance and with financial and design assistance for
storefront renovations
- Recruit appropriate businesses
to fill vacant storefronts
- Retain the “Mom-and-Pop”
flavor of the neighborhood while also attracting larger business entities
- Create employment
opportunities and homeownership growth
The Main Street Approach™
The Hazelwood Main Street helps community members set forth a vision for
their revitalization efforts, with organizational and financial support from
businesses, citizens and local government. Community staff and volunteers
implement projects and activities within the four program areas that comprise
the Main Street Approach™ developed by the National Trust for Historic
Preservation's National
Main Street Center:
1. Organization
Build an effective volunteer-driven management organization guided by
professional staff with broad-based public and private support. Activities
may include community visioning, work plan development, volunteer recruitment
and fundraising.
2. Economic
Restructuring
Identify your district's unique economic niche. Activities may include market
analysis, business retention and recruitment, business education, parking and
transportation improvements, building rehabilitation and new development.
3. Promotion
Create a unified, quality image and develop promotional strategies that
capitalize on your district's unique assets. Activities may include retail
advertising, community events, image campaigns, and heritage tours and
exhibits.
4. Design
Enhance your district's design appearance. Activities may include cleaning
and maintenance, design guidelines, facade improvements, safey programs,
historic preservation, streetscape improvements, signage and window displays.
Eight Guiding Principles
In addition to the four program areas for revitalization, the Main Street
Approach™ also relies on eight principles to produce fundamental changes in
traditional commercial business districts.
1. The Main Street
Approach™ is a comprehensive approach to revitalization.
It addresses all areas in which action must take place — design improvements,
effective marketing, a strong organizational base and solid economic
development strategies.
2. The Main Street
Approach™ relies on quality.
The projects undertaken by a local Main Street program should reflect a high
level of quality to reinforce the district's special characteristics.
3. A public-private
partnership is needed to make meaningful, long-term revitalization possible.
Both public and private entities must be involved, as each sector has unique
skills and particular areas in which it works most effectively, and neither
can bring about change alone.
4. The Main Street
Approach™ involves changing attitudes.
The changes experienced by many commercial districts in recent decades made
shoppers and investors skeptical about these districts' potential.
Demonstrating that positive change is taking place is central to a successful
program.
5. The Main Street
Approach™ focuses on existing assets.
Each community has special characteristics that set it apart from all others.
By creating a strong revitalization effort based on the district's unique
heritage, a local Main Street program builds on its own specific
opportunities.
6. Main Street is a
self-help program.
Without the will to succeed and the desire to work hard to create change, no
revitalization program will flourish.
7. The Main Street
Approach™ is incremental in nature.
Small, visible changes build to larger ones as the local Main Street program
gains strength and becomes efficient in mobilizing resources for revival.
8. The Main Street
Approach™ is implementation oriented.
By identifying and prioritizing the major issues that a district must
confront, Main Street organizations can develop work plans and a strong
network of volunteers capable of achieving success.
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Hazelwood was chosen to receive a Sprout mural. Read more about it:
Communities Choose Final Muralists in Sprout Public Art Program
Murals to Enliven City Neighborhoods
2005 is a busy year for the Hazelwood Main Street. Download the Organizational Workplan, HERE.
Matthew
Galluzzo, Business Development Specialist, in the news!
 Click here for a listing of all of Hazelwood's businesses.
Spotlight on Hazelwood Businesses
 Hazelwood
Main Street Task Force
5001 Second Avenue
Pgh, PA 15207
412/421-7234
E-mail Hazelwood Mainstreet
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